Where’s the line for students that separates spec work from a legitimate opportunity? Do real world clients really benefit students? I finished a school project today for a large motorcycle/streetbike company. They had us design graphics to help market two specific bikes. The “winner”, or chosen designer, will receive $500, and the two runners up will receive something of lesser value. As for the 24 other students? I’m sure there will be a big thank you for the hard work.
This sounds like I think the assignment was spec work. And by definition, it is… I think. But I actually see this as more of an opportunity to get our work out there. Whether there was a real client or not, we would still be doing the work because we are in school… having a big company give a few of us some money is just a nice perk. If it makes you more comfortable, call it a contest.
However, I do believe this is a dangerous situation for all parties involved (students, school, and client). What happens when a big company hears about willing schools, decides to cut their design budget in half, and approaches the innocent students with promises of great prizes? Nobody is getting a fair cut through this. Students will be used for their talent, and companies will receive either trendy or mediocre work; not because the students aren’t talented, but because it is impossible to have the designer-client relationship necessary to produce outstanding quality design work. Nobody can expect a company to sit down with each and every student individually, pitch their project, and answer questions (sure they can do it in front of the whole class, but that’s not the same). After that, update meetings consist of 30 second check-ins at the work station. Professors will work hard to be a good bridge between the student and client, which can be effective - but it’s not the same as having that stressful discussion with the real client, hoping he/she will smile when you’re finished rambling about the symbolism in your work.
The motorcycle company who approached us with this current project is not receiving the best possible results in my opinion. If they sat down with a design team, laid out exactly what needs to be done, and worked through the process together, they would no doubt have a winning collection of graphics. Instead, they will be receiving some very attractive, but very scattered options - similar to the idea of throwing s*** at a wall and seeing what sticks.