November 2nd, 2008 posted by Matt Aubie in
Design

I mentioned in my last post that I was fortunate to visit Design Thinkers last week in Toronto. It was a great convention full of fantastic speakers and enthusiastic professionals and students (though not as many students as I was hoping for). You can visit the website to read about all the speakers - but what really stood out to me was the ending of the final day. A panel of five speakers sat on the stage for an improv Q&A after a scheduled speaker unexpectedly cancelled. All of a sudden I was facing Steff Geissbuhler, Massimo freaking Vignelli, Scott Stowell, Marc Alt, and Bettina Von Stamm, and they were about to tell me everything I needed to know about being a successful, happy graphic designer.
One of the audience members asked a question related to students - there were actually a couple questions referring to students, and Massimo Vignelli had the same answer for all them. It didn’t matter what the question, he insisted on one thing: Students need to study three things to be successful - theory, history, & criticism.
Not software knowledge, not studio class, not beautiful websites (actually Marc Alt backed him up by telling us not to spend our tuition on software education). Vignelli said it’s important students know why they’re designing, not how.
This struck me. In my program, we do not have theory class, or history class… Criticism comes naturally in any arts course I believe, but not the first two. I’m not going to say whether or not I agree with Vignelli (though I’m certainly not going to disagree with a legend), but my program seems to do well without out right teaching theory and history. We focus on studio, and it seems to work (and by that, I mean graduates gets jobs). I’ve spoken to a number of students from other schools who aren’t taught these two “subjects” either - all of them talk about it with some worry and uncertainty… what aren’t we learning?
But here’s where it changes. I’m not taught design history, and neither is anybody else in my course… but we were all excited to see Massimo Vignelli. We knew who he was without reading it from a textbook. I’m pretty sure most my classmates know Paul Rand and David Carson too. Even without being “taught” history, we still have pretty good knowledge of it. And even without being taught theory, we are able to have lively conversations about why certain layout elements are or aren’t working. We can have educated (wrong word?) conversations about typography and colour…how is this possible?
I can only accredit this phenomena to the idea that history and theory are built into graphic design - impossible to avoid. It is simply impossible to design an editorial spread without organically coming in contact with problems that force you to understand theory. It is impossible to use typography (well) without understanding where type came from and how it was used in the past (even if the past is a year ago).
I think the simple fact is that all design students are students of a lot more than we know. And really, that’s the reason graphic design is so exciting to me.
(the illustration shown above was done by the talented design student Maggie Martz at the Design Thinkers conference. For some photos of the conference, check out thegraphicstudent flickr page.)